What are Pixels?
A retargeting pixel is a small, invisible piece of code placed on your website that tracks visitors' actions, such as viewing a product or adding an item to their cart. When someone takes these actions and then leaves your site, the pixel allows you to show them targeted ads as they browse other websites or social media platforms
This technique helps remind potential customers about your products or services, encouraging them to return and complete their purchase. It's an effective way to re-engage visitors who have shown interest but haven't yet converted
Why use pixels?
1. Increase Conversion Rates
Retargeting pixels allow you to serve ads to users who have already shown interest in your products or services. This focused approach increases the likelihood of conversions, as these users are more familiar with your brand and offerings.
2. Enhance Brand Awareness
By consistently displaying your brand to users across various platforms, retargeting keeps your business top-of-mind. This repeated exposure helps build trust and recognition, encouraging users to return when they're ready to make a purchase.
3. Optimize Advertising Spend
Retargeting focuses your advertising budget on users who have already expressed interest, reducing wasted impressions. This targeted approach ensures that your ad spend is more efficient, leading to a higher return on investment.
4. Personalize User Experience
With retargeting pixels, you can tailor ads based on user behavior, such as products viewed or actions taken on your site. This personalization makes your ads more relevant, increasing user engagement and the likelihood of conversion.
Types of pixels
Site Retargeting: Pixel placed on the advertiser's website to collect web visitors to retarget through the AdSultans platform.
Creative Retargeting: Pixel placed on a creative asset to collect users who were served the ad to retarget.
Create a New Pixel
Go to Pixels in the side menu
Click on + Create New
Enter Pixel Name
Naming convention: AdvertiserName_PixelType
TIP: Naming your pixels helps identify the purpose of each
Choose an advertiser from the drop-down list
If pixel is used for building retargeting audiences, click Create New Segment
If not, do not create a segment
Choose the Click Window and the View Window lookback
Default is 30 Days (Maximum)
Tip: We recommend using the default to capture the largest audience available
Validation: We do not offer more than 30 days to keep audiences fresh
Click Generate Tag & Save
Copy and paste the tag to send over to the client
Edit Pixel
Users cannot edit Pixel Name or details after it’s created
User can only view Pixel code snippet and copy it
User can also change Click and View Window days
Tip: We recommend using the default for maximum performance
Pixel Dashboard
Overview
Search bar to look up Pixel by name
Filters
Advertisers
Status
Firing
Not Firing
TIP: This means the pixel was misplaced by the client and is not installed properly
Dashboard Glossary:
Name: Pixel name set by user
ID: Pixel Unique ID in Ribeye
Advertiser: Account associated with the Pixel
Segment: Audience Name associated with the Pixel
Tip: Can be targeted when choosing audiences in Line item settings
Date created: Date when the pixel was set up
Fired Today: Number of times the pixel fired today
Fired Last 7 days: Number of time the pixel fired in the last 7 days
Status: Indicates if the Pixel is Firing or Not Firing
Pixel Fired by day: Chart showing pixel fires each day for the last 7 days
Active: User can view Pixel activity by clicking on the View button