Overview
AdSultans Reporting dashboard shows the delivery and performance of campaigns across different Channels.
Tip: This can be used for client-facing reporting as all elements can be exported and downloaded.
Filters
Date Range filter
Advertiser: Drop Down to choose Advertiser(s)
Campaign: Drop down to select Campaign(s)
Tabs
Each Channel has its own tab that can be selected by user
Omnichannel: This houses all CTV / OTT / OLV / Display campaigns
Youtube: YouTube / Youtube TV / Netflix
Audio: Podcasts and streaming
Digital Out Of Home (DOOH): Campaigns running DOOH
Report View
Under this section, you can find the basic delivery metrics for the selected campaigns and date range:
Impressions: Number of ads delivered so far
Reach: Number of unique users reached
Frequency: Average number of ads each user was served
Video Completion Rates: % of Competed video views
Click Through Rate: % of clicks to ads served
Listen Through Rate: % of Completed audio listens
Impressions Bar Chart: Number of ads served over the past 7 days
Can be filtered to show Week or Month
Digital Channel Pie Chart: overview of ad delivery by channel (Medium)
Geo Heat Map: Visualization of ad delivery by geography
Device Type: Ad delivery by device
Impressions by Type: Performance metrics across different data points, more information can be found in "Analyzing Reporting Data".
Delivery by Campaign: Number of ads delivered per campaign
Delivery by Creative: Number of impressions delivered by creative
Publisher Name: Number of impressions delivered to each publisher
Day of Week: Number of impressions delivered by each day of the week and time of day.
Daypart: Number of impressions delivered by time of day.
For more information on reporting metrics, dimensions, and definitions, please visit our Glossary page.