Adsultans

The Forecaster module leverages advanced data analytics and predictive modeling to help users estimate supply availability across different channels like CTV/OTT, display, audio, and DOOH. This module factors in historical campaign data, seasonal trends, audience behavior, and platform algorithms to provide clients with actionable insights for budget allocation and strategy. It allows users to:

Simulate different scenarios to optimize media spend.

Identify potential ROI (Return on Investment) for various advertising strategies.

Minimize risks by flagging campaigns with low expected performance.

- Simulate different scenarios to optimize media spend.
- Identify potential ROI (Return on Investment) for various advertising strategies.
- Minimize risks by flagging campaigns with low expected performance.

- Tip: Keep name unique and use clear identifiers

- National / USA = Default
- State
- County
- DMA / Metro Area
- Zip Codes

- Streaming TV
- OLV
- Display
- Audio
- DOOH
- Youtube
- Amazon

- You can OR
  - Tip: Recommended for maximum reach and scale
- You can AND
  - Tip: May limit delivery and reach

- The user can choose 1 product to forecast at a time
- Products are predefined to match client-specific products

- The user can export as PDF
- The user can view saved Forecasts

- Go to Forecaster in the side menu
- Input Forecast Name
 - Tip: Keep name unique and use clear identifiers
- Choose Geography
 - National / USA = Default
 - State
 - County
 - DMA / Metro Area
 - Zip Codes
- Choose Channel
 - Streaming TV
 - OLV
 - Display
 - Audio
 - DOOH
 - Youtube
 - Amazon
- Choose Audience segment
 - You can OR
 - Tip: Recommended for maximum reach and scale
 - You can AND
 - Tip: May limit delivery and reach
- Choose Product
 - The user can choose 1 product to forecast at a time
 - Products are predefined to match client-specific products
- Time Filters
 - Weekly
 - Daily
 - Monthly
 - Custom
- Click Options
 - The user can export as PDF
 - The user can view saved Forecasts
- Click Save Forecast
 - The user will save the forecast

Forecasting

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Forecasting

What is Forecasting?

How to Forecast?