Frequency capping allows you to control the number of times an ad is shown to a household within a specified time frame. Vibe offers different ad frequency options to suit your objectives.
Frequency capping can impact delivery, especially if it’s low, so make sure that your campaign targets are broad enough to guarantee solid delivery.
For branding campaigns, it is generally recommended to set a frequency capping of 12 ads per household per day.
For performance campaigns, higher repetition can lead to better results.
In alignment with your campaign objectives and target audience, consider adjusting your frequency capping settings to accommodate different scenarios. For web-traffic campaigns, opting for a larger frequency capping, such as 20 impressions per day, may be beneficial. This strategy aims to enhance ad exposure, engagement, and drive conversions.
Alternatively, for retargeting campaigns, the frequency is dynamically managed by our algorithm trained to optimize performance. In this case, the algorithm is designed to adapt and determine the ideal frequency for achieving the best results. By entrusting frequency management to the algorithm, you ensure a more personalized and effective approach tailored to individual user behaviors and preferences.