AdSultans offers 3 main targeting options: by interest, by context, or by demographic. Here is a high-level breakdown of our proprietary audience segments:
By Interest includes search query tracking, household income, political party affiliation, and more
By Context includes any of our 500+ channels, time slot, screen type, and geo-location (zip code, city, and/or state)
By Demographic includes age, gender, family composition, and primary household language
You can also retarget your owned audiences by placing an AdSultans pixel on your website header.