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What do I need to send in an order?

Your go to checklist for to launch a campaign

Updated over 4 months ago

Welcome to AdSultans!


Before we can officially launch your campaign, we need to ensure all your assets, access, and information are ready. This checklist outlines everything you should prepare before submitting your Insertion Order (IO) to your AdSultans Account Manager.

πŸ“„ 1. Account & Business Information

Make sure you’ve shared the following details:

  • βœ… Advertiser's Name

  • βœ… Advertiser's Website

  • βœ… Advertiser's Category - Example: Automotive Dealer


🎯 2. Campaign Details

Help us understand what the campaign looks like for your client:

  • Campaign start and end dates

  • Budget Splits - Monthly / Weekly / None

πŸ’‘ Tip: We usually recommend monthly flights if the campaign is longer than 1 month


πŸ‘₯ 3. Audience Targeting

Provide the details we’ll need to reach the right audience:

  • Target demographics (age, gender, interests, behaviors)

  • Geographic targeting (State, City, Metro, Zip codes, Radius)

  • Retargeting data (Only Applicable if the AdSultans pixel is already installed for more than 2 weeks on the client's website)


πŸ“’ 4. Creative Assets

Ensure all your ad creatives are finalized and meet platform requirements:

  • Display ads (correct size and file type)

  • Video ads (approved aspect ratios and lengths)

  • Audio Ads (correct size and file type)

  • Landing page URLs

  • UTM tags or tracking parameters

⚠️ Reminder: Double-check that your creatives comply with platform policies to avoid disapprovals or delays - Creative Specs can be found HERE


πŸš€ 5. Final Pre-Launch Review

Before submitting your IO, confirm that:

  • Campaign details and KPIs are finalized

  • Budget splits are approved

  • All tracking is tested and verified (If applicable)

  • Creatives are reviewed and approved

  • The IO is filled out with all details.


βœ… Ready to Launch?

Once everything is ready, send all materials and confirmations to your AdSultans Account Manager or email [email protected] with the subject line:

β€œCampaign Launch - [Your Agency Name] - [Advertiser's Name]”

Our team will review your submission, confirm setup completion, and share your launch timeline.


πŸ’¬ Need Help?

If you have questions about campaign setup, targeting, or creative specs, reach out to your AdSultans Account Manager for help.

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