What is a creative library?
The Creative Library serves as a centralized repository for managing all creative assets, including images, videos and audio files. It streamlines the creative workflow by:
Allowing easy bulk upload, storage, and categorization of assets.
Supporting tagging and metadata for quick search and retrieval.
Providing version control to track changes and ensure compliance with brand guidelines.
Offering compatibility with ad specs for multiple platforms, ensuring creatives meet technical requirements.
Adding a new creative
Go to Creative Library in the side menu
Click on + Add New
Enter Creative name
Tip: Keep the naming consistent with asset file names to avoid confusion
Choose Format
Video = MP4 File
Video VAST = 3rd party tag such as DCM / Extreme Reach
Display = Static creatives (jpg/png / gif)
Display Tag = 3rd party tag such as HTML5 / DCM
Choose Advertiser
Find an advertiser in drop down
Select advertiser
Enter the Click URL
Tip: We recommend using UTM’s for Google Analytics
If format is Video or Display
Click on Upload Creative
Select files to be uploaded
Make sure creatives meet specs outlined Here
If format is Video VAST or Display Tag
Paste the tag into the text box
Click + Add 3rd Party Impression Pixel, if you have any
Paste the tracker code directly into the box
Click Create
Validation: Error message if any creative spec is not met
Set weights for each creative, if needed
Multiple creatives will run evenly as a Default
Set Start or End date for creatives, if needed
Default is Line Item start and end dates
Tip: Use this feature to automate and setup future swaps efficiently
Click Save
Activate / Deactivate Creatives
Click on Toggle under Status
Toggle ON (Green Color) or OFF (Grey Color)